The term Inbound marketing has been resonating and disrupting the marketing community over the last years and people can’t help to ask what is Inbound Marketing. Here is a brief explanation of everything you need to know about this new marketing methodology:
What is Inbound Marketing?
“Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have.” - Hubspot
Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. Inbound marketing delivers solutions and has a positive impact on people and your business, it presents its unique marketing strategy or approach, making it an unique methodology that will make your business grow exponentially compared to other marketing practices.
What is the Inbound Marketing Strategy?
An inbound marketing strategy uses different channels and types of content to attract prospects to your website using different types of content, turning them leads and converting them into customers.
But attracting prospects with content is just one part of the inbound strategy, it is the foundation but it still is not enough. As an inbound marketer you need to help, support and empower your prospects on every step of their buyer journey, even after they become a customer.
That’s the way you make your business grow - you need to keep Marketing, Sales and Service constantly focused on how to help current and future customers. In Inbound Marketing it’s what we call the inbound flywheel.
What is the Inbound Flywheel?
The inbound Flywheel is a model that “Stores rotational energy”, if you keep nurturing ( in this case your business) it will spin faster.
The inbound flywheel is composed of three stages: attract, engage, and delight. Inbound businesses use the flywheel model to build trust, credibility, and momentum. It’s about adding value at every stage in your customer’s journey with you.
Unlike a normal funnel where the only way to keep it active is to add stuff to it, the inbound Flywheel will keep spinning unless someone slows it down
How can I get started?
The first step in doing an inbound strategy is to attract prospects to your website with amazing content. Create customised content that you think people will love and optimise it afterwards.
If you still don’t know how to do it, you can contact us through our chat or one of our contact form and we will get back to you as soon as possible for a free consultation!
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